Google is launching a new sports video channel in the U.S. that’s dedicated to college sports.
The sports channel will be called ESPN College, and it will launch in 2018, according to a blog post from Google’s head of content strategy, Mark Zuckerman.
It’s a bit of a radical move for Google, which has traditionally relied on its own YouTube channels to showcase its sports content.
But the new channel will allow the company to showcase more of its own content and make it more attractive to advertisers.
Google also says it will work with the NCAA to stream games, as well as other sports leagues and leagues in the NCAA.
Google said it plans to launch the new sports channels through a partnership with the UPI Network, a company that offers a suite of video-on-demand platforms, including Google’s own YouTube.
The news comes amid a wave of sports coverage by Google-owned channels, including ESPN, which recently bought Univision for $1.5 billion.
ESPN is currently the most-streamed sports channel in terms of reach, and Google said in January that it was looking to add more video to the network.
Google isn’t the only company to make a big splash on college sports with its new sports service.
The company is also partnering with the league’s college basketball team to stream its games on its YouTube channel.
Google’s new sports site could be a huge coup for the NCAA, which will soon launch a new television network, a new college basketball network, and an app to give college sports fans more information on the games.